Part 1: Foundations of qualitative research. Why and how to do qualitative research --
The qualitative-quantitative distinction --
Theoretical frameworks --
Methods and data in qualitative research --
Theoretical frameworks --
Methods and data in qualitative research --
Texts as data in qualitative research --
Part 2: Research design. Formulating a research question --
Choosing and constructing the research design --
Planning the process in qualitative research --
Ethics of doing qualitative research --
Using the existing literature --
Entering the field --
Sampling --
Extending qualitative designs with triangulation --
Part 3: Collecting verbal data --
Doing interviews --
Doing focus groups --
Using narrative data --
Part 4: Data beyond talk. Collecting data beyond talk --
Observation and ethnography --
Visual data: Photography, film and video --
Using documents as data --
Digital and social media research --
Part 5: Qualitative data analysis. Analysing qualitative data --
Transcription and data management --
Grounded theory coding --
Thematic coding and content analysis --
Using naturally occuring data: Conversation, discourse and hermeneutic analysis --
Using software in qualitative data analysis --
Part 6: Grounding, writing and outlook. Quality of qualitative research: Criteria and beyond --
Writing qualitative research --
State of the art and the future --
Glossary --
References --
Author index --
Subject index.