Service marketing / : concepts, strategies and cases K. Douglas Hoffman, John E.G. Bateson
Material type: TextLanguage: English Publication details: Delhi Thomson 2007Edition: 3rd edDescription: 588p PBISBN: 9788131503270Subject(s): MARKETING SERVICE MARKETINGDDC classification: R 658.8 HOF(SER)Ed3Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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MBA Referance | St. Xavier's University, Kolkata Reference Section | Reference | R 658.8 HOF(SER)Ed3 (Browse shelf (Opens below)) | S.X.U.K | 2551 | Not For Loan | UMG2551 |
Total holds: 0
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R 658.8 GRE(MAR) Ed2 Marketing | R 658.8 GRE(MAR)Ed5 Marketing | R 658.8 HAV(B2B)Ed5 B2B Marketing : text and cases | R 658.8 HOF(SER)Ed3 Service marketing / : concepts, strategies and cases | R 658.8 HOF(SER)Ed5 Service marketing | R 658.8 HOF(SER)Ed5 Service marketing | R 658.8 HOF(SER)Ed6 Services Marketing : Concepts, strategies and cases |
includes index
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