St. Xavier's University, Kolkata
Fr. Arrupe Central Library
Online Public Access Catalogue

Service marketing / : concepts, strategies and cases K. Douglas Hoffman, John E.G. Bateson

By: Hoffman, K. DouglasContributor(s): Bateson, John E.G [auth.]Material type: TextTextLanguage: English Publication details: Delhi Thomson 2007Edition: 3rd edDescription: 588p PBISBN: 9788131503270Subject(s): MARKETING SERVICE MARKETINGDDC classification: R 658.8 HOF(SER)Ed3
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Item type Current library Collection Call number Vol info Copy number Status Date due Barcode Item holds
MBA Referance MBA Referance St. Xavier's University, Kolkata
Reference Section
Reference R 658.8 HOF(SER)Ed3 (Browse shelf (Opens below)) S.X.U.K 2551 Not For Loan UMG2551
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R 658.8 GRE(MAR) Ed2 Marketing R 658.8 GRE(MAR)Ed5 Marketing R 658.8 HAV(B2B)Ed5 B2B Marketing : text and cases R 658.8 HOF(SER)Ed3 Service marketing / : concepts, strategies and cases R 658.8 HOF(SER)Ed5 Service marketing R 658.8 HOF(SER)Ed5 Service marketing R 658.8 HOF(SER)Ed6 Services Marketing : Concepts, strategies and cases

includes index

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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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