St. Xavier's University Library catalog › Details for: Business-to-business marketing

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Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell

By: Brennan, RossContributor(s): Canning, Louise McDowell, Raymond [auth.]Material type: Text

TextLanguage: English Publication details: New Delhi Sage 2022Edition: 3rd edDescription: 385p P.BISBN: 9789386062734Subject(s): INDUSTRIAL MARKETINGDDC classification: R 658.804 BRE(BUS)Ed3

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Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.804 BRE(BUS)Ed3 (Browse shelf (Opens below))	S.X.U.K	2909	Not For Loan	UM2909
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.804 BRE(BUS)Ed3 (Browse shelf (Opens below))	S.X.U.K	2910	Available	M2910
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.804 BRE(BUS)Ed3.C1 (Browse shelf (Opens below))	S.X.U.K	2911	Available	M2911
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.804 BRE(BUS)Ed3.C2 (Browse shelf (Opens below))	S.X.U.K	2912	Available	M2912
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.804 BRE(BUS)Ed3.C3 (Browse shelf (Opens below))	S.X.U.K	2913	Available	M2913

Total holds: 0

This comprehensive yet concise textbook covers both the theory and practice of business-to-business (b2b) marketing in a globalised world from a European perspective.

It combines multiple approaches to b2b marketing theory with up-to-date international examples, thereby making the text valuable for faculty and students worldwide. This textbook is relevant to all students taking a university module in b2b marketing at undergraduate or postgraduate levels.

New to this edition:

• More coverage of digital marketing and social media in relation to b2b

• More coverage of issues relating to sustainability and corporate social responsibility

• More visual features and an update of the ‘b2b Snapshots’

• New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal

Includes index

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