Table of Content
The Nature of International Business
The European Union
East Europe
Beyond Europe
Cultural Influences
The International Economic Environment
Competition, Privatisation and Deregulation
The International Political and Legal Environments
The Multinational Company
Direct Foreign Investment
International Technology Transfer
International Logistics and Distribution
Organisation of International Business
International Operations Management
International Financial Management
Market Entry
International Marketing
Law and Ethics of Advertising
Planning and Executing an Advertising
International Human Resources Management
Strategies for International Business
Planning and Control of International Operations
Salient Features
The implications of West European economic and political integration
The prospects and problems posed by East European countries
Theories of international trade, financial management and investment
National and supranational control of multinationals
Competition, privatization and deregulation of industry and trade
Market entry strategies and techniques
International employee relations and the management of expatriate staff.
An extensive bibliography and exercises are provided.