Text| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
MBA Referance
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St. Xavier's University, Kolkata Reference Section | Reference | R 658.87 COX(RET)Ed5 (Browse shelf(Opens below)) | S.X.U.K | 3227 | Not For Loan | UM3227 | |
MBA - Masters on Business Administration
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St. Xavier's University, Kolkata Lending Section | 658.87 COX(RET)Ed5 (Browse shelf(Opens below)) | S.X.U.K | 3228 | Available | M3228 | ||
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MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.87 COX(RET)Ed5.C1 (Browse shelf(Opens below)) | S.X.U.K | 3229 | Available | M3229 | ||
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MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.87 COX(RET)Ed5.C2 (Browse shelf(Opens below)) | S.X.U.K | 3230 | Available | M3230 | ||
|
MBA - Masters on Business Administration
|
St. Xavier's University, Kolkata Lending Section | 658.87 COX(RET)Ed5.C3 (Browse shelf(Opens below)) | S.X.U.K | 3231 | Available | M3231 |
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| 658.87 COX(RET)Ed5 Retailing : an introduction / | 658.87 COX(RET)Ed5.C1 Retailing : an introduction / | 658.87 COX(RET)Ed5.C2 Retailing : an introduction / | 658.87 COX(RET)Ed5.C3 Retailing : an introduction / | 658.87 GIL(RET)Ed2 Retail marketing management | 658.87 GIL(RET)Ed2.C1 Retail marketing management | 658.87 GIL(RET)Ed2.C2 Retail marketing management |
Table of Content
Retailing and the consumer
The retail industry
Retail organizations
Economics of retailing
Grand strategies
International retailing
Retail planning and strategy
Retailing research
The retailing environments
Consumer buying behaviour
Segmentation
The retail mix
Store location
Product decisions
Buying
Stock management
Pricing
Advertising
Personal selling
Sales promotion and public relations
Atmosphere and layout
Customer service decisions
Administration
General management
Financial planning
Human resources
Property and location development
Store management
Technology in retailing
Retailing and the law
The future of retailing
Salient Features
Coverage of internet and online retailing
New chapter on general management with a focus on the skills managers need to succeed
New section on supply chain management
Fully updated bibliography and list of retail trade associations
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