St. Xavier's University Library catalog › Details for: The 4 A's of marketing : creating value for customers, companies and society /

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The 4 A's of marketing : creating value for customers, companies and society / Jagdish Sheth, Rajendra Sisodia.

By: Sheth, Jagdish NContributor(s): Sisodia S, Rajendra [auth.]Material type: Text

TextLanguage: English Publication details: New York : Routledge, 2012Description: 209 p. : ill. ;P.B. 26 cmISBN: 9780415898348 (hardback : alk. paper); 9780415898355 (pbk. : alk. paper); 9780203802168 (ebook)Subject(s): Relationship marketing | Customer relations | MarketingDDC classification: R 658.8 SHE(4A'S)

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Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
MBA Referance	St. Xavier's University, Kolkata Reference Section	Reference	R 658.8 SHE(4A'S) (Browse shelf (Opens below))	S.X.U.K	3322	Not For Loan	UM3322
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8 SHE(4A'S) (Browse shelf (Opens below))	S.X.U.K	3323	Available	M3323
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8 SHE(4A'S)C1 (Browse shelf (Opens below))	S.X.U.K	3324	Available	M3324
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8 SHE(4A'S)C2 (Browse shelf (Opens below))	S.X.U.K	3325	Available	M3325
MBA - Masters on Business Administration	St. Xavier's University, Kolkata Lending Section		658.8 SHE(4A'S)C3 (Browse shelf (Opens below))	S.X.U.K	3326	Available	M3326

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