Experiencing public relations / international voices : edited by Elizabeth Bridgen and Dejan Verčič.
Material type: TextLanguage: English Publication details: Milton Park Abingdon Oxon Routledge c2018Description: xiii, 226 pages ; 24 cm P.BISBN:- 9781138632448 (pbk. : alk. paper)
- R 659.2 EXP
Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|---|---|
Mass Communication Reference | St. Xavier's University, Kolkata Reference Section | Reference | R 659.2 EXP (Browse shelf(Opens below)) | S.X.U.K | 6901 | Not For Loan | UC6901 |
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R 659.2 BAN(CRI)Ed5 Crisis communications | R 659.2 BRO(CUT)Ed11 Cutlip and Center's effective public relations | R 659.2 DIX(MOD) Modern journalism and public relations | R 659.2 EXP Experiencing public relations / international voices : | R 659.2 LAW(CRI) Crisis Communication managing stakeholder relationships | R 659.2 RAY(ACT) Acting woke to stay relevant: an empirical study on consumer's perception on "Woke" advertisements in India/ | R 659.2 RED(EFF) Effective media relations |
Book Description
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world.
Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media and a study of ‘dirty work’ within the public relations industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, New Zealand, Norway, Poland, Russia, Slovenia, South Africa, Spain, Sweden, Taiwan, UAE, UK, USA and Venezuela.
Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of public relations in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.
Table of Contents
List of figures, List of tables, List of contributors 1.Introduction: experiencing public relations (Elizabeth Bridgen and Dejan Verčič) 2. Experiencing public relations as an academic discipline: what do scholarly views and published research tell us? (Alenka Jelen-Sanchez) 3. Dealing in facts (Howard Nothhaft) 4.Confessions of a public relations practitioner: hidden life in the open plan office (Paul Willis) 5. Personality in practice (Sarah Williams) 6. Public relations as 'dirty work' (Elizabeth Bridgen) 7. The anatomy of a spokesperson in South Africa: sometimes a lie is kinder than a truth (Ronél Rensburg) 8. ‘Can you see me?’ Images of public relations in Babylon (Kate Fitch) 9. Public relations in fiction (Philip Young) 10. Social media and the rise of visual rhetoric: implications for public relations theory and practice (Ganga S. Dhanesh) 11. From propaganda to public diplomacy: the Chinese context (Chun-Ju Flora Hung-Baesecke and Minghua Xu) 12. Influences of postcolonialism over the understanding and evolution of public relations in Latin America (Juan-Carlos Molleda, Ana María Suárez Monsalve, Andréia Athaydes, Gabriel Sadi, Elim Hernández and Ricardo Valencia) 13. Fanning the flames of discontent: public relations as a radical activity (Øyvind Ihlen) 14. Subversion practices: from coercion to attraction (Sergei A. Samoilenko) 15. Analysing terrorist use of public relations: ISIS and Al Qaeda (Greg Simons) 16. Epilogue: How people experience public
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