Effective media relations C.V. Narasimha Reddi

By:

Reddi, C.V. Narasimha

Material type: Text

TextLanguage: English Publication details: Delhi PHI c2021Description: 255p P.BISBN:

9789389347951

Subject(s):

MASS MEDIA PUBLIC RELATIONS

DDC classification:

R 659.2 RED(EFF)

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Holdings
Item type	Current library	Collection	Call number	Vol info	Copy number	Status	Barcode
Mass Communication Reference	St. Xavier's University, Kolkata Reference Section	Reference	R 659.2 RED(EFF) (Browse shelf(Opens below))	S.X.U.K	7201	Not For Loan	UC7201
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section		659.2 RED(EFF) (Browse shelf(Opens below))	S.X.U.K	7202	Available	C7202
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section		659.2 RED(EFF)C1 (Browse shelf(Opens below))	S.X.U.K	7203	Available	C7203
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section		659.2 RED(EFF)C2 (Browse shelf(Opens below))	S.X.U.K	7204	Available	C7204
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section		659.2 RED(EFF)C3 (Browse shelf(Opens below))	S.X.U.K	7205	Available	C7205
MA - Mass Communication	St. Xavier's University, Kolkata Lending Section		659.2 RED(EFF)C4 (Browse shelf(Opens below))	S.X.U.K	7206	Available	C7206

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Preface
PART ONE: CONCEPTS

1. Concept of Organisation

2. Public Relations and the Media

3. Understanding the Media

4. Media Laws—Ignorance of Law is No Excuse

PART TWO: MEDIA STRATEGY

5. Government Media

6. Media Scene in India

7. Media Relations Strategy

PART THREE: TACTICS AND APPLICATION

8. Media Release and Other Written Tactics

9. Media Conferences and Press Tours

10. Broadcast Media—Radio and Television

11. The Internet and Social Media

12. Photography for Media Relations

PART FOUR: GLOBAL PUBLIC RELATIONS

13. Global Media Relations

14. Media Relations in Crisis Management

PART FIVE: PROFESSIONAL EXCELLENCE IN MEDIA RELATIONS

15. Measurement/Evaluation

16. How to Be an Effective Media Relations Manager

17. Best Practices

18. Media Ethics

Appendices

Suggested Reading

Index

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