St. Xavier's University, Kolkata
Fr. Arrupe Central Library
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Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Noida Pearson 2018Edition: 4th edDescription: 586p PBISBN:
  • 9789332542204
Subject(s): DDC classification:
  • 658.827 KEL(STR)Ed4
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Item type Current library Call number Copy number Status Barcode
Gifted St. Xavier's University, Kolkata Lending Section 658.827 KEL(STR)Ed4 (Browse shelf(Opens below)) 7810 Available LG7810
Total holds: 0
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658.827 CHE(CRE)Ed4.C6 Creating powerful brands 658.827 KEL(STR)Ed4 Strategic brand management 658.827 KEL(STR)Ed4 Strategic brand management 658.827 KEL(STR)Ed4 Strategic brand management : building, measuring, and managing brand equity 658.827 KEL(STR)Ed4.C1 Strategic brand management 658.827 KEL(STR)Ed4.C1 Strategic brand management 658.827 KEL(STR)Ed4.C10 Strategic brand management

Includes index

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St. Xaviers University, Kolkata
St. Xavier's University, Kolkata ,Action Area III B, New Town, Kolkata - 700 160


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