User-generated content on the digital platform is the new tool to create an impact on the consumer buying behaviour : a study on the millennials Teerna Nayak; guided by Manali Bhattacharya
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TextLanguage: English Publication details: Kolkata St. Xavier's University c2019Description: 65p H.BSubject(s): User-generated contentDDC classification: R 006.7 NAY(PAP) Dissertation note: Registration No. XK01-2112-0042-17, Mass Communication, MMR440J Master of Arts, in Mass Communication Mass Communication II, 2019
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St. Xavier's University, Kolkata Reference Section | Reference | R 006.7 NAY(PAP) (Browse shelf (Opens below)) | S.X.U.K | SXUKPD38 | Not For Loan | UCPD38 |
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Registration No. XK01-2112-0042-17, Mass Communication, MMR440J Master of Arts, in Mass Communication Mass Communication II, 2019
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