A study of the role of social media influencers in the consumer decision process Submitted by Devayani Agarwal, under the guidance of Dr. Ruchita Burman.
Material type:
TextLanguage: English Publication details: kolkata St. Xavier's University Kolkata 2022 AprilDescription: 39pSubject(s): consumer behaviour social media influenceDDC classification: 658.872 Dissertation note: Index
1. Particulars
2. Introduction
3. Literature Review
4. Methodology
5. Findings and Analysis
6. Conclusion
7. Recommendations
8. References
9. Annexure Submitted to Xavier Business School, St. Xavier's University, Kolkata, As partial Fulfilment of the Requirements for the MBA Degree MBA 2022
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Project/Dissertation
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St. Xavier's University, Kolkata Reference Section | R 658.872 AGA(STU) (Browse shelf (Opens below)) | 156 | Not For Loan | UMPD156 |
Total holds: 0
Index
1. Particulars
2. Introduction
3. Literature Review
4. Methodology
5. Findings and Analysis
6. Conclusion
7. Recommendations
8. References
9. Annexure Submitted to Xavier Business School, St. Xavier's University, Kolkata, As partial Fulfilment of the Requirements for the MBA Degree MBA 2022
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