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Impact of Brand Attributes on young consumer's purchase intention: Evidence from kolkata, India/ Priti Jain.

By:

Jain, Priti

Contributor(s):

Dr. Vivek Verma [guide]

Material type: Text

TextLanguage: English Publication details: Kolkata St. Xavier’s University 2023Description: 35pSubject(s):

consumer behaviour

DDC classification:

650 JAI(IMP)

Dissertation note: In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Marketing B.COM Commerce and management 2023 Registration No: XK01-1112-0646-20

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Project/Dissertation	St. Xavier's University, Kolkata Reference Section	R 650 JAI(IMP) (Browse shelf(Opens below))	ULPD522	Not For Loan	ULPD522

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Previous	R 650 GHO(REL) Relevance of learning and development in the modern business world	R 650 HUM Ed2 Human resources information system	R 650 IMR(CON) Consumer satisfaction towards E-banking services	R 650 JAI(IMP) Impact of Brand Attributes on young consumer's purchase intention: Evidence from kolkata, India/	R 650 JAI(ONL) Online Shopping intentions of young consumers: a study based in kolkata/	R 650 KAP(GMA) Gmat 2017	R 650 KED(CON) Consumer processing of social cause marketing	Next

In partial fulfillment for the Degree of Bachelor of Commerce (Hons) in Marketing
B.COM
Commerce and management
2023
Registration No: XK01-1112-0646-20

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