Medoff, Norman J, <br/><br/>
Now media :  the evolution of electronic communication / 
Norman J. Medoff and Barbara K. Kaye. 
 - 4th ed. 
 - New York  Routledge  c2021 
 - 436p.  P.B. 
<br/><br/> Table of Contents<br/>Preface<br/><br/>Acknowledgments<br/><br/>Chapter 1. Opting Into ‘Now’ Media<br/><br/>Chapter 2. From Marconi to Mobile Listening.<br/><br/>Chapter 3. Television: From Analog to Digital to 8K<br/><br/>Chapter 4. Radio and Television Programs and Programming<br/><br/>Chapter 5. Interconnected by the Internet<br/><br/>Chapter 6. Social Media: Private Conversations in Public Places<br/><br/>Chapter 7 Digital Devices: Up Close, Personal, and Customizable<br/><br/>Chapter 8. XR: Inside of Media, Inside the Mind<br/><br/>Chapter 9. Advertising: From Clay Tablets to Digital Tablets<br/><br/>Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?<br/><br/>Chapter 11. The Business of Entertainment and Media Ownership<br/><br/>Chapter 12. Working Behind the Scenes in Media<br/><br/>Chapter 13. Feature Films: 'The Movies'<br/><br/>Chapter 14. Personal and Social Influence of Media<br/><br/>Index 
<br/><br/><label>ISBN: </label>9780367897215  6291.70 
<br/><br/><label>LCCN: </label>2020050570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting<br/>Mass media<br/>Digital media<br/>Telecommunication
<br/><br/><label>Dewey Class. No.: </label>R 384 MED(NOW)Ed4