Schindler, Robert <br/><br/>
Pricing strategies :  harvesting product value / 
Robert M. Schindler. 
 - 2nd ed. 
 - New Delhi  Sage  c2023 
 - xii, 408 pages :  illustrations (some color) ; P.B.  25 cm 
<br/><br/> Pricing as an Element of the Marketing Mix  <br/>Part I. Setting of Initial Prices<br/>  Starting Points for Setting an Initial Price    Assessing Value to the Customer    Basic Pricing Strategies and Breakeven Analysis  <br/>Part II. Modification of Existing Prices<br/>  The Generalized Breakeven Formula and Its Use    Predicting Price-Change Response: Economic and Competitive Factors    Predicting Price-Change Response: Knowledge-Related Factors    Predicting Price-Change Response: Feeling-Related Factors    Empirical Measurement of Price-Change Response  <br/>Part III. Developing a Price Structure<br/>  Fences for Price Segmentation    Time as a Price-Segmentation Fence    Place as a Price-Segmentation Fence    Pricing to the Less-Informed Segment    Pricing of Interrelated Products  <br/>Part IV. Flexible Pricing<br/>  Auctions and Competitive Bidding    Negotiation and Participatory Pricing    Systematizing Pricing Decisions    Societal Implications of Pricing 
<br/><br/><label>ISBN: </label>9781526494412  5916.92 
<br/><br/><label>LCCN: </label>2022940689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing.<br/>Prix
<br/><br/><label>Dewey Class. No.: </label>R 658.816 SCH(PRI)Ed2