TY  - BOOK
AU  - Schindler,Robert
TI  - Pricing strategies: harvesting product value 
SN  - 9781526494412
U1  - R 658.816 SCH(PRI)Ed2 
PY  - 2023///
CY  - New Delhi
PB  - Sage
KW  - Pricing
KW  - Marketing
KW  - Prix
N1  - Pricing as an Element of the Marketing Mix  
Part I. Setting of Initial Prices
  Starting Points for Setting an Initial Price    Assessing Value to the Customer    Basic Pricing Strategies and Breakeven Analysis  
Part II. Modification of Existing Prices
  The Generalized Breakeven Formula and Its Use    Predicting Price-Change Response: Economic and Competitive Factors    Predicting Price-Change Response: Knowledge-Related Factors    Predicting Price-Change Response: Feeling-Related Factors    Empirical Measurement of Price-Change Response  
Part III. Developing a Price Structure
  Fences for Price Segmentation    Time as a Price-Segmentation Fence    Place as a Price-Segmentation Fence    Pricing to the Less-Informed Segment    Pricing of Interrelated Products  
Part IV. Flexible Pricing
  Auctions and Competitive Bidding    Negotiation and Participatory Pricing    Systematizing Pricing Decisions    Societal Implications of Pricing
ER  -