TY  - BOOK
AU  - Senthil Kumar, S. 
AU  - Marutha Durai, M. 
TI  - Business policy and strategic management 
SN  - 9788121943345
U1  - 658.4012 BUS 
PY  - 2014///
CY  - New Delhi 
PB  - S. Chand 
KW  - BUSINESS POLICY
KW  - STRATEGIC MANAGEMENT
ER  -