Swartz, Teresa A.  <br/><br/>
Handbook of services marketing & management  
Teresa A. Swartz & Dawn Iacobucci  
 - New Delhi   Sage Publications   c2000 
 - ix, 521  P.B  
<br/><br/><label>ISBN: </label>9780761916123  9526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>R 658.8 SWA(HAN)