TY  - BOOK
AU  - Swartz, Teresa A. 
AU  - Iacobucci, Dawn
TI  - Handbook of services marketing & management 
SN  - 9780761916123
U1  - R 658.8 SWA(HAN)  
PY  - 2000///
CY  - New Delhi 
PB  - Sage Publications 
KW  - MARKETING MANAGEMENT
ER  -