Bendle,T Neil. <br/><br/>
Marketing Metrics  : The Manager's Guide to Measuring Marketing Performance  
By Neil T. Bendle 
 - 3rd 
 - New Delhi  Pearson  2016 
 - XV,439p,  P.B 
<br/><br/><label>ISBN: </label>9789332578050  705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA<br/>General Management<br/>Marketing metrics
<br/><br/><label>Dewey Class. No.: </label>658.83  / BEN(MAR)Ed4