Sengupta, Subroto <br/><br/>
Brand positioning  : strategies for competitive advantage 
Subroto Sengupta 
 - New Delhi  Tata McGraw Hill  c1990 
 - 299p.  P.B. 
<br/><br/><label>ISBN: </label>007460368X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING
<br/><br/><label>Dewey Class. No.: </label>658.827 SEN(BRA)