TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand positioning: : strategies for competitive advantage
SN  - 007460368X
U1  - 658.827 SEN(BRA) 
PY  - 1990///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - BRANDING
ER  -