kar, Argha. <br/><br/>
Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour 
Argha kar 
 - Kolkata  St. Xavier's University  2024 
 - 29p. 
<br/><br/> Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration <br/> 
<br/><br/>Reg No: XK01-1112-0460-19 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAR(ASS)