TY  - BOOK
AU  - kar, Argha.
AU  - Prof. Dr. Soma Sur
TI  - Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour
U1  - 658.8342 
PY  - 2024///
CY  - Kolkata
PB  - St. Xavier's University
KW  - Consumer behaviour
N1  - Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration
; Reg No: XK01-1112-0460-19
ER  -