TY - BOOK AU - Jhunjhunwala, Shubham. AU - Dr. Ruchita Burman TI - A study of the role of customer reviews on consumer decision process U1 - 658.8342 PY - 2024/// CY - Kolkata PB - St. Xavier's University KW - consumer decision- market review N1 - Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration; Reg No: XK01-1112-0478-18 CIN No: 22-001-05-01-0048 ER -