TY - BOOK AU - Rungta, Rishab. AU - Dr. Ruchita Burman TI - A study on the impact of opinion leaders of instagram on the consumer decision process concerning fashion U1 - 658.83 PY - 2024/// CY - Kolkata PB - St. Xavier's University KW - Consumer behavioual process N1 - Submitted in partial fulfilment of having successfully completed the degree of Master of Business Administration ; Reg No: XK01-1112-0981-22 CIN No: 22-001-05-01-0065 ER -