TY - BOOK AU - Ghosh, Soutic. AU - Dr. Ruchita Burman TI - Study of the factors affecting consumers preferences towards Dabur products U1 - 658.15 PY - 2024/// CY - Kolkata PB - St. Xavier's University KW - consumer preferences N1 - For MBA degree; Reg No: XK01-114-0971-22 CIN No: 22-001-05-01-0053 ER -