TY - BOOK AU - Singh, Adarsh. AU - Dr. Soma Sur TI - Study on consumer buying behaviour of FMCG products U1 - 640.73 PY - 2024/// CY - Kolkata PB - St. Xavier's University KW - Consumer behaviour N1 - As fulfilment of the requirement for the MBA Degree ; CIN No: 22-001-05-01-0051 ER -