Managerial economics and business strategy : foundations of business analysis and strategy
Michael R. Baye, Jeffrey T. Prince
- 9th ed.
- Chennai McGraw hill 2024
- 548p. P.B.
Chapter 1: The Fundamentals of Managerial Economics Chapter 2: Market Forces: Demand and Supply Chapter 3: Quantitative Demand Analysis Chapter 4: The Theory of Individual Behavior Chapter 5: The Production Process and Costs Chapter 6: The Organization of the Firm Chapter 7: The Nature of Industry Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9: Basic Oligopoly Models Chapter 10: Game Theory: Inside Oligopoly Chapter 11: Pricing Strategies for Firms with Market Power Chapter 12: The Economics of Information Chapter 13: Advanced Topics in Business Strategy Chapter 14: A Manager’s Guide to Government in the Marketplace Case Study Time Warner Cable 468 Appendix Additional Readings and References