TY  - BOOK
AU  - Baye, Michael R.
AU  - Prince, Jeffrey T.
TI  - Managerial economics and business strategy: : foundations of business analysis and strategy
SN  - 9789354600203
U1  - R 330 BAY(MAN)Ed9 
PY  - 2024///
CY  - Chennai
PB  - McGraw hill
KW  - MANAGERIAL ECONOMICS
N1  - Chapter 1: The Fundamentals of Managerial Economics 
Chapter 2:  Market Forces: Demand and Supply
Chapter 3: Quantitative Demand Analysis 
Chapter 4: The Theory of Individual Behavior 
Chapter 5: The Production Process and Costs 
Chapter 6: The Organization of the Firm 
Chapter 7: The Nature of Industry 
Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9: Basic Oligopoly Models 
Chapter 10: Game Theory: Inside Oligopoly 
Chapter 11: Pricing Strategies for Firms with Market Power 
Chapter 12: The Economics of Information
Chapter 13: Advanced Topics in Business Strategy 
Chapter 14: A Manager’s Guide to Government in the Marketplace 
Case Study Time Warner Cable 468
Appendix Additional Readings and References

ER  -