Gomes, Anne Cynthia. eWOM on instagram through beauty influencers: a study of content marketing strategies adopted by selected beauty brands/ Anne Cynthia Gomes. - Kolkata SXUK 2024 - 74p. Degree of Master of Arts in Mass Communication Dept. Reg No: XK01-2112-0774-22CIN No: 22-001-01-02-0003 Subjects--Topical Terms: Brand Marketing Strategies Dewey Class. No.: 658.8 / GOM(EWO)