TY - BOOK AU - Gomes, Anne Cynthia. AU - Dr. Nitesh Tripathi TI - eWOM on instagram through beauty influencers: a study of content marketing strategies adopted by selected beauty brands U1 - 658.8 PY - 2024/// CY - Kolkata PB - SXUK KW - Brand Marketing Strategies N1 - Degree of Master of Arts in Mass Communication Dept ; Reg No: XK01-2112-0774-22 CIN No: 22-001-01-02-0003 ER -