TY  - BOOK
AU  - Taylor Jack L. 
TI  - Fundamentals of marketing: : additional dimensions
SN  - 0-07-099604-0
U1  - R 658.8 FUN 
PY  - 1978///
CY  - New delhi
PB  - Tata mcgraw-hill publishing company Ltd.
KW  - MARKETING
N1  - Includes conclusion
ER  -