Hazra, Ishani.
A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness/
Ishani Hazra.
- Kolkata SXUK 2024
- 62p.
Degree of Master of Arts in Mass Communication Dept.
Reg No: XK01-2112-0802-22
CIN No: 22-001-01-02-0040
Marketing & Brand Awareness
658.827 / HAZ(CAS)