TY - BOOK AU - Hazra, Ishani. AU - Dr. Nitesh Tripathi TI - A case study on Netflix's use of moment marketing for driving user engagement and increasing Brand Awareness U1 - 658.827 PY - 2024/// CY - Kolkata PB - SXUK KW - Marketing & Brand Awareness N1 - Degree of Master of Arts in Mass Communication Dept ; Reg No: XK01-2112-0802-22 CIN No: 22-001-01-02-0040 ER -