Ghose, Riddhiman. Shifting screens: exploring the dynamics of consumer behaviour in the transition from traditional television to streaming services/ Riddhiman Ghose. - Kolkata SXUK 2024 - 67p. Degree of Master of Arts in Mass Communication Dept. Reg No: XK01-1112-0356-19CIN No: 19-001-01-02-0007 Subjects--Topical Terms: Television medium-consumer behaviour Dewey Class. No.: 302.23 / GHO(SHI)