Johnson, Kristin <br/><br/>
How to succeed in a PR agency :  real talk to grow your career & become indispensable / 
Kristin Johnson and Shalon Roth. 
 - New York  Routledge  c2019 
 - xiv, 146 pages :  illustrations ; P.B.  23 cm 
<br/><br/> Table of Contents<br/>I: Why Indispensable?<br/><br/>1. About This Book<br/><br/>2. Who is This Book For<br/><br/>3. What’s in It For You<br/><br/>II: Agency Basics<br/><br/>4. Architecture of Agency Life<br/><br/>5. The Life Cycle of Business<br/><br/>6. Money Honey<br/><br/>7. Budget Basics<br/><br/>8. Staffing<br/><br/>9. Ethical Conduct<br/><br/>10. Writing Essentials<br/><br/>III. Forget Titles<br/><br/>11. A Leader at Every Level<br/><br/>12. Achieving Authenticity<br/><br/>13. Diplomacy and Persuasion<br/><br/>14. Managing Expectations<br/><br/>15. PR: Personal Relationships<br/><br/>IV: Lead the Way<br/><br/>16. Building a Team<br/><br/>17. Personal Branding<br/><br/>18. Managing Your Career<br/><br/>19. Managing the Careers of Others<br/><br/>20. Managing Client Relationships<br/><br/>V. Pay It Forward<br/><br/>21. A Message from the Authors<br/><br/>Index 
<br/><br/><label>ISBN: </label>9781138352674 (hardback)  3737.77 9781138352681 (pbk.) 
<br/><br/><label>LCCN: </label>2018035105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Public relations firms.
<br/><br/><label>Dewey Class. No.: </label>R 659.2023 JOH(HOW)