Richie, Joseph,

Introduction to media production and marketing : from concept to market / Joseph Richie, Karen Russell, Airielle Vincent, and Tameka Winston. - New York Routledge c2022 - 207p. P.B.

Table of Contents
Section 1: Concept
1. The Idea

2. Story Development

3. The Pitch

Section 2: Production

4. Finding the Money

5. The Production Process

6. Legal

Section 3: Marketing

7. Marketing your Content

8. Getting Started

Glossary of Terms

9781032029948 4190.97

2021062491


Motion pictures
Television
Digital media
Motion pictures
Television programs
Digital media

R 070.1068 RIC(INT)