Identity based brand management   : fundamentals- strategy-implementation- controlling  
Christoph Burmann; Nicola- Maria Riley; Tilo Halaszovich; Michael Schade; Kristina Klein & Rico Piehler  
 - 2nd ed.  
 - Germany   Springer   2021 
 - xi, 314  P.B  
<br/><br/> Includes index & reference  
<br/><br/><label>ISBN: </label>9783658401887  3569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management 
<br/><br/><label>Dewey Class. No.: </label>R 658.827 IDE.Ed2