Alsem, Karel Jan  <br/><br/>
Strategic Marketing Planning   : A step - by- step approach  
Karel Jan Alsem  
 - 2nd ed.  
 - New York   Routledge   c2024 
 - xvii, 457  P.B  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9781032463834  5210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Marketing Planning 
<br/><br/><label>Dewey Class. No.: </label>R 658.802 ALS(STR)Ed2