TY  - BOOK
AU  - Alsem, Karel Jan 
TI  - Strategic Marketing Planning : : A step - by- step approach 
SN  - 9781032463834
U1  - R 658.802 ALS(STR)Ed2 
PY  - 2024///
CY  - New York 
PB  - Routledge 
KW  - Strategic Marketing Planning
N1  - Includes index
ER  -