Baker, Michael J. <br/><br/>
Marketing an indroductory text 
Michael J. Baker 
 - 3rd ed. 
 - London  The macmillan press Ltd.  1979 
 - 488  PB 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-333-23640-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>R 658.8 BAK(MAR)Ed3