Palmatier, Robert W.  <br/><br/>
Marketing analytics   : Based on first principles  
Robert W. Palmatier; J. Andrew Petersen & Frank Germann  
 - New Delhi   Bloomsbury   c2022 
 - xxxii, 399  P.B  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9789356400634  899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERKETING ANALYTICS 
<br/><br/><label>Dewey Class. No.: </label>658.83 PAL(MAR)