TY  - BOOK
AU  - Palmatier, Robert W. 
AU  - Petersen, J. Andrew 
TI  - Marketing analytics : : Based on first principles 
SN  - 9789356400634
U1  - 658.83 PAL(MAR)  
PY  - 2022///
CY  - New Delhi 
PB  - Bloomsbury 
KW  - MERKETING ANALYTICS
N1  - Includes index
ER  -