TY  - BOOK
AU  - Phillips, Diane M. 
TI  - Marketing strategy & management 
SN  - 9781529778557
U1  - R 658.8 PHI(MAR)  
PY  - 2023///
CY  - New Delhi 
PB  - Sage 
KW  - MARKETING STRATEGY & MANAGEMENT
N1  - Includes index & appendix
ER  -