Boone, Louis E.  <br/><br/>
Contemporary Marketing  
Louis E. Boone & David L. Kurtz  
 - 18th ed.  
 - New Delhi  Cengage   c2019 
 - xix, 399  P.B  
<br/><br/> Includes index, glossary & notes  
<br/><br/><label>ISBN: </label>9789355738479  850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONTEMPORARY MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 BOO(CON)Ed18