TY  - BOOK
AU  - Boone, Louis E. 
AU  - Kurtz, David L.
TI  - Contemporary Marketing 
SN  - 9789355738479
U1  - 658.8 BOO(CON)Ed18 
PY  - 2019///
CY  - New Delhi
PB  - Cengage 
KW  - CONTEMPORARY MARKETING
N1  - Includes index, glossary & notes
ER  -