Gershon, Richard A., Digital media and innovation : management and design strategies in communication / Richard A. Gershon. - 2nd ed. - London Routledge c2024 - xvi, 284 pages ; P.B. 24 cm. includes index ISBN: 9781032278469 4102.86 LCCN: 2023047484 Subjects--Topical Terms: Mass mediaOrganizational effectiveness. Dewey Class. No.: R 302.23/068 GER(DIG)Ed2