TY  - BOOK
AU  - Gershon,Richard A.
TI  - Digital media and innovation: management and design strategies in communication 
SN  - 9781032278469
U1  - R 302.23/068 GER(DIG)Ed2 
PY  - 2024///
CY  - London
PB  - Routledge
KW  - Mass media
KW  - Organizational effectiveness
N1  - includes index
ER  -