Hollifield, C. Ann, <br/><br/>
Media analytics :  understanding media, audiences, and consumers in the 21st century / 
C. Ann Hollifield and Amy Jo Coffey. 
 - New York:  Routledge,   2022. 
 - xxi, 416 p.  illustrations, charts ; 
<br/><br/> INCLUDES GLOSSARY, INDEX 
<br/><br/><label>ISBN: </label>9781138581050  6268.86 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Data mining.
<br/><br/><label>Dewey Class. No.: </label>302.23  / HOL(MED)