TY  - BOOK
AU  - Hollifield,C.Ann
AU  - Coffey,Amy Jo
TI  - Media analytics: understanding media, audiences, and consumers in the 21st century 
SN  - 9781138581050
U1  - 302.23 
PY  - 2022///
CY  - New York
PB  - Routledge, 
KW  - Mass media
KW  - Data mining
N1  - INCLUDES GLOSSARY, INDEX
ER  -